Published by Richard Posner on January 29, 2014

Turning the WASP (White Anglo Saxon Protestant) Nature of Marketing On Its Head

                                                                              If American media moguls and advertising executives have anything to say about it, all perfect families for marketing purposes are white, slim, and perfectly fit.  They are often wrapped in glamorous clothes in front of palatial estates.  Their cars are always spiffy Porsches or of that ilk.  And their children are always…

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