Ode To Marketing Whiners and Losers

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Man, I’m winded!!!!

I’m dead tired of chasing one opportunity after the next.

Man, I’m winded!!!!

I’ve spun my wheels till they spark searching for the Holy Grail of online marketing success.

Man, I’m winded!!!!

How much chump change must I steal from my piggy bank in pursuit of my dreams before I strike gold?

Man I’m winded!!!!

How many rah-rah workshops, teleseminars, “secret” reports, half-functional software tools and an assortment of other junk must I collect on my hard drive before I say “Enough is enough”?

Man, I’m winded!!!!

Who am I kidding?  Success is for the young, the intelligent, the fit, the privileged and the lucky.  Isn’t it true that they – those greedy, slick hucksters proliferating the Net – play on our desire to have more for less?

Man, I’m winded!!!!

It’s hard to believe that I live in one of the richest countries in the world – a place teeming with information and freedom to attain wealth – yet I wallow in mediocrity, underachievement and resignation.

Man, I’m winded!!!!

So many choices and they all cost too much for me to explore.

Man, I’m winded!!!!

Who can I trust out there in cyber-land?  All I want is an even break, a chance to strut my stuff.

Man, I’m winded!!!!

I’d give every scraggly possession under my sun just for one test drive in the success lane of life.

Man, I’m ready!!!!!

Get out of my way.  I’m on fire and I’ll take no prisoners.

Man, I’m ready!!!!!

It’s a new day and a new way.

Man, I’m ready!!!!!

I may not be all I want to be but I am all I have…and that’s more than enough!

Man, I’m ready!!!!!

I have no ear for those voices of doubt.

Man, I’m ready!!!!!

Every tool I need for success is right before my eyes, if only I can learn to open them to the realm of possibility.

Man, I’m ready!!!!!

Before I can read the book of success, I must first open it with action.

Man, I’m ready!!!!!

The slings and arrows of life do not define me anymore.

Man, I’m ready!!!!!

My circumstances can’t confine me when my thinking is clear.

Man, I’m unstoppable!!!!!!

Life is a gift.

Life is a chance to see what is possible for you.

Life is a chance to make a significant difference in this world.

Life will not make headliners of us all, but we can touch others in ways which make them spiritually rich and financially secure.  You have the choice to be winded, to be ready or to be unstoppable.

So what’s stopping you?  Remove those barriers, one day at a time.  There is greatness in each of us which is screaming to get out.  I’ll be sappy, if I must:  Don’t ever settle for second best or last place.

The Entrepreneurial Mindset

I hold no grudge against an individual who decides to settle down to a life of moderate success.  Having a fairly good income and a semblance of job stability does have some commonsense appeal.

But we live in a highly competitive world and settling for second place is a sure indication that one will inevitably be forced to settle for an even lower station in life a bit further down the road.

The margin of victory between the prize horse and the also-rans is usually less than a head or a nose.  And so it is in the business world, in academia, and even in the act of courtship.

The difference between success and constant defeat is often a mere matter of a book read or unread, a risky chance taken or passed by, or a few moments more of preparation and practice rather than time spent in idle chatter and daydreaming.

Most importantly, victory only comes to those who finish the race.

The entrepreneur does not have a wage-earner’s mentality.

He/she does not tread water.

He/she does not depend on others to tell him/her how to act or how to live.

He/she sees opportunity  where others see barriers.

He/she sees a chair as a lumberjack, as a carpenter, as a toolmaker, as a lathe, as nails, as a hammer, as a screwdriver and screw, as a saw, as a shipper, as a retail store, as a retail customer, and as an interior designer.

Profit centers all!  That chair has many revenue streams which originated in a dream or a rough sketch on paper.

Wikipedia defines entrepreneur as follows:

An entrepreneur is a person who undertakes and operates a new enterprise or venture and assumes some accountability for the inherent risks.

Most importantly, however, he/she reaps the exponential rewards of a plan well thought out and executed soundly.

Risk in life is unavoidable regardless of whether we chose to act boldly or sit on the sideline of life.

Why not test the waters’ of possibility in your life?

Why not start to see the opportunity within the challenges you face?

“Perhaps you will forget tomorrow the kind words you say
today, but the recipient may cherish them over a lifetime.”

~Dale Carnegie~

Make it your intention each day to find a way to sprinkle your world with as many kind gestures and words as humanly possible.

This is not a just a religious principle for the pious, but a matter of common business and social sense.  To be stroked by another is like a shot of adrenalin to the spirit and sends a butterfly effect which can span continents with untold smiles and acts of generosity.

Online, when you see someone in need of assistance in business or life in general, be a good cyber neighbor.  Help out.  Make a profit, if appropriate, but offer only authentic, proven solutions or advice.

Imagine yourself on the receiving end.  What goes around does come around.

Turning the WASP (White Anglo Saxon Protestant) Nature of Marketing On Its Head

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If American media moguls and advertising executives have anything to say about it, all perfect families for marketing purposes are white, slim, and perfectly fit.  They are often wrapped in glamorous clothes in front of palatial estates.  Their cars are always spiffy Porsches or of that ilk.  And their children are always pristine and smiling, as if they had freshly arrived from Heaven.

Is God white?  Is the Internet a Caucasian stronghold?  Are all happy and successful people practically perfect in every way?  Do you feel connected with these images?

I’ve been online for 13 years and have taken notes on trends and marketing techniques.  There is one constant:  Blacks, browns and Orientals have scant representation in the elite crowd of online marketers or marketing imagery, which is not so different than in all vocations and social strata.

This seldom-discussed glass ceiling must be blasted out of the water.  The white American dream  is but one of many life choices.  In itself, that dream is admirable and worthwhile.

Yet something is seriously flawed with this American paradigm.  That something is an implicit, inbred racism which needs to be addressed…pronto!

There seems to be an unwritten rule floating through the cosmos that if you are not a WASP or a similar breed, you can only aspire to be a bit player online or offline.  Sometimes a token black, Oriental or Third World refugee is allowed to shine and take center stage in the business world, but those cases are as rare and unproven as Elvis sightings.

The information age we live in presents each of us with a fertile chance to overcome our blind prejudices and start imagining that divinity comes in all stripes and colors.

Decidophobia

One thing there isn’t a shortage of around the world  is information and disinformation.  In fact, our choices are often so overwhelming that we tend to freeze because of confusion or a fear of being suckered into something which won’t be in our best interest.

Welcome to the Decidophobia Penitentiary, a self-imposed jailhouse for fence-sitters, skeptics and ne’er-do-wellers.

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I’m here to reveal to you a fool-proof escape route from D-Pen which is guaranteed to lead you to freedom and security at all levels of your existence.  I’ll keep my voice down, but listen up…

Here is my checklist of 10 guidelines for whether or not you should reach for your wallet and sell your soul to the next slickest pitch artist is guaranteed to lessen information overload.

Keep these 10 guidelines posted by your computer ready for reference or folded into your billfold or purse:

1. Is this offer aligned with my goals? You do have goals, right? If it clearly isn’t aligned with your path, put the offer in your digital or real file cabinet and reevaluate it a few weeks later.
2. Do you need or just want such a product or service? Need means that it is or soon will become essential to the prosperity of your business or personal life. Want means it would be nice to have but is not essential in any level of my existence. The need item should then be compared with other similar products which can be uncovered using any number of search engines, review sites and online auction sites. The want items should be added to your goals list and a date for acquisition noted.
3. Do you trust this person or company? Is their identity masked or totally concealed? If so, the rule of thumb is to trash it. When the person or company is easy to determine, then contact them. Ask a reasonable question about the product/service that requires more than a rubber-stamp answer. If the response is wooden and plastic, then trash it. If the answer truly addresses and resolves your concern, then buy it.
4. If the marketer says that he or she is the only honest broker in a world of liars and thieves, then you will know that he or she is a liar him- or herself. This ploy which I call the “Savior Approach” is bound to weaken your psychic defenses. When you have been screwed by such linguistic gymnastics several times previously, you should know better than to jump. But it’s hard to resist. Put the offer in your digital or real file cabinet and reevaluate it a few weeks later.
5. Steer clear of any offer which is time sensitive. You know the takeaway-type offer I’m talking about: “This offer will only be available for the next 72 hours,” or “You will never see this offer again.” Both statements may even be true, but here is something to consider: Any product which finds success will be copied and offered at a more competitive cost down the pike. Put the offer in your digital or real file cabinet and reevaluate it a few weeks or months later.
6. Unsubscribe to any marketing publication which sends you three or four offerings per day(!) without giving one ounce of personal coaching or information for free. They somehow got you on their hook with a slick, initial offering; now it is time to wiggle your way out of their net and clean out your mailbox of such opt-in junk mailings.
7. Assuming you have a goal in mind when you turn on the computer, don’t let the newest and best marketers add you to their mailing list unless their information is definitively related to your goals. This is especially true for information junkies (such as myself) who are mesmerized by well-tailored copy and new ideas. I want to buy everything and read everything, but that is a formula for the poorhouse. Find your product or niche, and then run with it minus the information baggage.
8. Never buy an ebook or a software application which you don’t plan to read or use promptly. If you have tens or hundreds of such materials stored on your desktop in in the bowels of your PC, either trash them or read them first before you buy the newest hot item.
9. Listen to as many teleseminars or recordings of the people you want to buy products from. When you listened to these self-proclaimed gurus in more than sound bites, if they sound suspicious, seem arrogant and only seem to plug their latest launch…dump them. Your intuition is usually correct.
10. Your monthly self-training expense should be budgeted. If you are about to go over budget with this “must have” application or ebook proclaiming you’ll be making $3,000 in the next 30 days…go to your dream stealer or a negative person in your life. Explain to them that you want their opinion for what you plan to buy, and then, to the best of your knowledge, lay out what the ebook or application is supposed to do. If that neggie is neutral toward the idea or even wants to buy one too, go for it. Otherwise, sit on it until the next month. Don’t rob from Peter to pay Paul.

Noted motivational coach and multimillionaire marketer Anthony Robbins said:
“Stay committed to your decisions, but stay flexible in your approach.”

The easy way to avoid success is to spend, spend, spend and then read, read, read.

I just know you can show some discipline. And when you show discipline, you will become laser-focused and unstoppable. And when you become laser-focused, with absolutely certainty you can achieve what you want in life.

Be creative without always reaching for your wallet.

“Our treasure lies in the beehive of our knowledge. We are perpetually on the way thither, being by nature winged insects and honey gatherers of the mind.” 
~ Friedrich Nietzsche~

There is nothing more precious than the mind on a mission.  It puts into motion all the artistry of our life, in a way which only we can brush-paint it.  Nourish your mind with good books to read, good people to share with, and good thoughts to inspire you.  Your time of greatness has arrived.

Believing is Seeing

I first heard that idea in an infomercial several years ago, and it stuck with me.  First because it didn’t make sense, and then because it made perfect sense.

The greatest ideas are at first only idle dreams.  With a laser-focused action plan, however, we can often bring into our physical reality that which may have only seemed to be a whimsical, screw-ball idea hatched while positioned on a toilet seat.

The seeing is believing paradigm is much more confining.  “Show me,” “Prove it,” “It’s never worked before” are all familiar theme songs of this mindset.  Its followers always miss by months the tip on the great stock to buy, the hot business to start, or the woman whom you were attracted to but just couldn’t bring yourself to dial up because of a fear of rejection suddenly moving away.

Franklin Delano Roosevelt put it best:

“The only thing you have to fear is fear itself.”

The mind is a wonderful tool at your beck and call.  A while back, I received  an email from a noted Internet marketer.  The content of the message showed the power of believing is seeing.  This is what he said:

“Here’s a real-life story I thought my fellow
marketers would enjoy hearing about.

A French website has decided to “sponsor”
all the broken bones in one particular city.

If you break your arm or leg and require a cast,
this company will pay you to have their logo
printed across the cast in large letters.

It’s actually done by an in-house artist
with just 3 different-colored magic markers.

Most people who are willing to go along with
this probably just do it for fun, and usually
accept a pittance… something like $20-30.

Virtually any website can afford 20-30 casts
and while the exposure to that logo is fairly
limited, it’s such an unusual idea, it’s very
easy to get some media publicity for it.

I’ve not heard of this being done anywhere
else, so it might be worth trying, particularly
for a site that benefits mostly from local traffic

Enjoy!”

This idea could easily have been hatched in the back of a Greyhound Bus or the confines of a prison cell.

From nothing and nothingness came something and somethingness when the mind was put to work.  Believe you me.

Defying The Odds

“Out of difficulties grow miracles”     ~Jean De La Bruyere~

Just a few days ago I had a galling situation with my new doctor.  A few months ago I had angioplasty surgery and had a stent put in my aortic artery.

Since that time my life habits have been exemplary, and as a result my weight has decreased by close to 12 kilograms without starvation and my blood pressure was 110 over 66 the other day.

When I had my worst moment – prior to surgery – I had been fortunate to be in the right place (with a good friend).  He knew a hospital and could pull strings so that I could be admitted as an emergency patient.  Equally fortunate was that I was met by a young, aggressive, knowledgeable doctor who spoke English very well.

The operation and recovery went smoothly.  My rapport with the doctor was good, probably because I knew that my lifestyle in the previous year sucked and that I had to get back on the straight and narrow.  He could sense my determination.

Then the bombshell came  .My cardiologist told me he was changing hospitals and would no longer be able to treat me.  He recommended that I switch to a Japanese military hospital in my area, and he wrote his letter of introduction to be submitted to the new hospital along with my record of illness.

When I met with the new physician a few days ago, he said in somewhat halting English that “I understand your case well.”

I immediately bristled at that presumption.  I said to the doctor:  “You know nothing about me.  I am not a laboratory specimen.  I have spirit and a will to recover and thrive – not just survive on a regiment of pills.”

He was taken aback by my controlled anger, but he shouldn’t have  been.  If we are sick, it is because our thoughts are sick.  I am not a statistic, nor are you.  We all have the ability to thrive and, at times, participate in miracles.

My favored cardiologist was on my recovery team.  The new doctor, unfortunately, was on my survival team.  The previous doctor – seeing how I had mastered my eating and was gradually increasing my exercise level – wanted to do some CT scans to test the amount of oxygen in my blood after moderate exercise.  The new doctor said that that wouldn’t be necessary for at least six months.

Now I am not saying that a person with a heart condition should throw caution to the wind, but I am saying that a resilient human spirit can create miracles.  Cancers can go into remission and hearts can inexplicably regenerate when our attitudes are in the right place.

Never let anyone diagnose you by a statistic.  If you read this newsletter, then you know I believe success is in the cards for you.  Take control of your life and manage your life-sapping habits which can put you on the operating table or in the morgue long before you should be there.